Abstract

Artificial Intelligence (AI) is one of the key factors contributing to the transformation of many economic and social factors alone. Because of this tourism sector, which is considered more than that, it is greatly affected, thus becoming different celebrities, This sector represents one of the sources of national income for many developing and developed countries alike. With the increasing numbers of tourists and the diversity of their interests and needs, it has become necessary to adopt artificial intelligence technologies to meet these increasing requirements and contribute to improving quality, efficiency, and time management in providing tourism services. This research aims to clarify the concept of artificial intelligence and the role it plays in developing tourism, with a focus on how to use artificial intelligence techniques to improve the experience of tourists, increase operational efficiency, interaction between tourists and local communities, and clarify the possibilities that intelligence provides in achieving tourism development, and how it can For tourism institutions in The city of Kirkuk is benefiting from this technology to achieve sustainable growth and economic and social benefits that will impact society, as the number of foreign tourists who rely on these applications has reached 91%, and local tourists 60%. In the city of Kirkuk.